Assignment Code: BEGG-171/TMA/2023-24

Course Code: BEGG-171

Assignment Name: Media and Communication Skills

Year: 2023-24

Verification Status: Verified by Professor

Section A

Short answer questions based on Blocks 1 and 2(Answer each question in 300 words)

Q1) What do you understand by communication?

Ans) Communication is the process of exchanging information, thoughts, ideas, or feelings between individuals or groups. It is a fundamental aspect of human interaction, facilitating the sharing of meaning and understanding.

Sender and Receiver: The process involves a sender who initiates the message and a receiver who interprets and responds to it.

Message: This is the information, idea, or emotion that the sender intends to convey. It can be verbal, non-verbal, written, or visual.

Encoding and Decoding: The sender encodes the message into symbols or language, while the receiver decodes and interprets it. Effective communication requires a shared understanding of these symbols.

Channel: The medium through which the message is transmitted, such as face-to-face conversations, written documents, emails, phone calls, or gestures.

Feedback: The receiver's response or reaction to the message. It completes the communication loop, allowing the sender to gauge the message's effectiveness.

Context: The circumstances, environment, or situation in which communication occurs, influencing how the message is perceived and understood.

Effective communication involves clarity, conciseness, attentiveness, and the ability to adapt to different contexts or audiences.

It is crucial in various aspects of life:

a)     Personal Relationships: Clear communication fosters understanding, trust, and empathy between individuals. It helps in resolving conflicts and maintaining healthy relationships.

b)     Workplace: Effective communication is vital for collaboration, teamwork, and conveying goals and expectations. It facilitates efficient problem-solving and decision-making.

c)     Education: Teachers use communication to impart knowledge and engage students effectively. Students, in turn, communicate to express understanding or seek clarification.

d)     Business: Communication is essential for sharing ideas, negotiating, marketing, and maintaining relationships with customers and stakeholders.

e)     Social Change: Effective communication is crucial in advocacy, raising awareness, and mobilizing communities for social or political causes.

f)      Media and Technology: Communication forms the backbone of media, journalism, and technological advancements, shaping how information is disseminated and received globally.

Q2 )List some negative impacts of the internet.

Ans) While the internet has revolutionized the way we live, work, and interact, it also comes with several negative impacts:

a)     Cyberbullying: Online platforms provide a space for harassment, bullying, and intimidation, leading to mental health issues and, in extreme cases, self-harm or suicide among victims.

b)     Privacy Concerns: The internet often collects and stores personal data, raising privacy concerns. Data breaches, identity theft, and unauthorized use of personal information pose significant risks.

c)     Addiction and Distraction: Excessive internet use, especially on social media or gaming platforms, can lead to addiction and compulsive behaviours. It can also distract individuals from real-life interactions and responsibilities.

d)     Misinformation and Fake News: The ease of sharing information online has led to the proliferation of false or misleading content. This misinformation can spread rapidly and impact public opinion or decision-making.

e)     Social Isolation: Paradoxically, despite connecting people globally, the internet can contribute to social isolation. Excessive reliance on online interactions can lead to reduced face-to-face communication and feelings of loneliness.

f)      Health Issues: Prolonged screen time can lead to physical health issues like eye strain, headaches, and disrupted sleep patterns due to exposure to blue light emitted by screens.

g)     Cybercrime: The internet provides a platform for various forms of criminal activities, including hacking, phishing, fraud, and online frauds, causing financial losses, and compromising sensitive information.

h)     Negative Influence on Mental Health: Social media platforms, in particular, can contribute to mental health issues such as low self-esteem, anxiety, depression, and body image concerns due to comparisons and unrealistic standards.

i)       Impact on Children: Exposure to inappropriate content, online predators, and cyberbullying can have severe consequences on children's mental and emotional well-being, requiring careful monitoring and guidance.

j)       Environmental Impact: Data centres and electronics associated with the internet contribute to energy consumption and electronic waste, impacting the environment.

Q3) List some characteristics of radio.

Ans) Radio, as a communication medium, possesses several distinct characteristics:

a)     Audio-Based: Radio primarily communicates through sound, making it an auditory medium. It relies on spoken words, music, and other audio elements to convey information or entertainment.

b)     Widely Accessible: Radio waves cover vast geographical areas, enabling a wide audience reach. It is accessible to diverse populations, including remote and rural areas with limited infrastructure.

c)     Real-Time Broadcasting: Radio offers real-time broadcasting, allowing immediate transmission of news, live events, and discussions. This immediacy contributes to its effectiveness in disseminating breaking news.

d)     Cost-Effective: Both listeners and broadcasters benefit from the cost-effectiveness of radio. For consumers, it requires minimal equipment (radios), while for broadcasters, producing audio content is often more economical than visual media.

e)     Portable and Mobile: Radio receivers are compact and portable, facilitating easy access to information on-the-go. Mobile devices, such as smartphones, have integrated radio apps or capabilities, further enhancing accessibility.

f)      Flexible Content: Radio accommodates diverse content formats, including talk shows, news bulletins, music, interviews, dramas, and educational programs. This flexibility caters to varied audience preferences.

g)     Local and Global Reach: While radio serves local communities by broadcasting region-specific content, it can also relay global information. International radio stations or satellite transmissions extend its reach beyond borders.

h)     Imagination-Stimulating: As a sound-only medium, radio stimulates the listener's imagination. It engages the mind by allowing listeners to visualize scenarios based solely on auditory cues.

i)       Engaging and Intimate: Radio often creates a sense of intimacy between the presenter and the listener, fostering a strong connection. This closeness contributes to a more engaging listening experience.

j)       Accessibility during Emergencies: During emergencies or natural disasters, radio becomes a crucial source of information. Its widespread availability and low power requirements make it reliable when other communication channels fail.

k)     Adaptive to Technology: While traditional radio uses analogy transmission, digital radio technologies (DAB/DAB+, HD Radio) offer improved sound quality and additional features like song information display and multiple channel options.

Q4) Role of ASCI.

Ans) The Advertising Standards Council of India (ASCI) plays a pivotal role in regulating advertising content across various media platforms in India.

Its primary objectives and functions include:

a)     Monitoring Advertisements: ASCI monitors advertisements across multiple mediums, including print, television, radio, digital media, hoardings, and more. It ensures that advertisements comply with ethical standards and do not mislead consumers.

b)     Consumer Complaints Handling: ASCI provides a platform for consumers to file complaints against misleading or offensive advertisements. It investigates these complaints and takes necessary actions, such as issuing advisories or asking advertisers to modify or withdraw the ads.

c)     Self-Regulation: It promotes self-regulation within the advertising industry. ASCI encourages advertisers and advertising agencies to adhere to the ASCI Code for self-regulation rather than relying solely on government intervention.

d)     ASCI Code: The council has formulated a comprehensive code that outlines guidelines and principles for advertising. Advertisers are expected to abide by these guidelines to ensure the ethical and truthful portrayal of products/services.

e)     Guidelines and Advisory Services: ASCI offers guidance and advisory services to advertisers and agencies to help them align their advertisements with ethical standards. This includes pre-release advice to prevent potential violations.

f)      Proactive Action: ASCI proactively reviews advertisements, even without specific complaints, to ensure compliance with standards. It scans various media channels to identify ads that might breach the ASCI code.

g)     Collaboration and Advocacy: It collaborates with various stakeholders, such as government bodies, industry associations, and media platforms, to promote responsible advertising practices. ASCI also engages in advocacy efforts to raise awareness about ethical advertising.

h)     Educational Initiatives: ASCI conducts workshops, seminars, and educational programs to educate advertisers, media professionals, and consumers about responsible advertising practices and the importance of ethical advertising.

i)       Regulatory Authority Recognition: ASCI is recognized by various regulatory authorities, including the Ministry of Consumer Affairs, Food and Public Distribution, giving it a significant role in regulating advertising content in India.

Section B

Short answer questions based on Blocks 3 and 4(Answer each question in 300 words)

Q1) List some of the popular formats in television.

Ans) Television has evolved to offer various formats that cater to diverse audience preferences.

Some popular television formats include:

News Programs: These are staple programs providing current events, breaking news, and in-depth analysis. Formats range from traditional news bulletins to talk shows, panel discussions, and investigative journalism.

a)     Drama Series: Serialized storytelling with scripted plots, characters, and story arcs spanning multiple episodes or seasons. This category includes crime dramas, medical dramas, soap operas, and historical dramas.

b)     Comedy Shows: Sitcoms, sketch comedies, and stand-up comedy shows provide humour through scripted or improvised content. These formats aim to entertain and make the audience laugh.

c)     Reality TV: This genre presents unscripted content often featuring real-life situations, competitions, or challenges. Subgenres include talent shows, game shows, dating shows, and docu-series.

d)     Documentaries: Factual programs exploring real-world subjects such as history, nature, science, culture, and social issues. These often provide educational or informative content.

e)     Talk Shows: Hosted programs featuring discussions, interviews, debates, and conversations on various topics, including politics, entertainment, lifestyle, and current affairs.

f)      Sports Broadcasts: Live or recorded coverage of sporting events, matches, tournaments, and analysis related to different sports like football, cricket, basketball, etc.

g)     Cooking and Lifestyle Shows: Programs focused on food, cooking techniques, culinary competitions, travel, home improvement, fashion, and lifestyle tips.

h)     Children's Programming: Tailored content for kids, including animated series, educational shows, cartoons, and live-action programs aimed at entertaining and educating young audiences.

i)       Game Shows: Interactive programs involving contestants or audience participation through quizzes, challenges, puzzles, and competitions with prizes.

j)       Music and Talent Shows: Programs showcasing musical performances, talent competitions, singing contests, and dance competitions.

k)     Mini-Series and Limited Series: The phrase "short-run" refers to television shows that have a set number of episodes and typically encompass a full narrative within a constrained amount of time.

Q2) Discuss the characteristics of News writing for Broadcast.

Ans) News writing for broadcast differs from print journalism due to its unique characteristics tailored for audiovisual presentation.

Clarity and Conciseness: Broadcast news prioritizes brevity and clarity. It employs concise sentences to convey information effectively within a limited timeframe. Each word counts to ensure the message is easily understood by viewers or listeners.

Inverted Pyramid Structure: Similar to print journalism, the most important information comes first. The inverted pyramid style places crucial details at the beginning, followed by supporting details in descending order of importance.

Simple Language and Tone: Broadcast news uses simple and conversational language. It avoids jargon or complex terminology, ensuring the content is easily comprehensible to a wide audience.

Active Voice and Present Tense: Writing in active voice and present tense creates immediacy and engages the audience. It gives a sense of the event unfolding in real-time, enhancing the impact of the news.

Headlines and Teasers: News scripts include catchy headlines or teasers to capture viewers' attention and convey the main point swiftly. These hooks draw the audience into the story.

Visual Storytelling: Broadcast news complements written content with visual elements. Reporters often use descriptive language to paint a picture for listeners and help visualize events or scenes.

Soundbites and Quotes: Incorporating soundbites or direct quotes from interviews enhances the authenticity of the news. It adds credibility and humanizes the story by giving voice to the people involved.

Time Constraints: Broadcast news operates within strict time limitations. Each story must fit into specific time slots, necessitating efficient and focused storytelling to convey essential information succinctly.

Writing for Delivery: Broadcast news writers consider how the script will be delivered by anchors or reporters. They factor in pauses, emphasis, and intonation to ensure the delivery matches the intended message.

Adaptability and Flexibility: News scripts must remain adaptable to breaking news or sudden changes. Writers should be ready to modify or update scripts to accommodate new developments.

Q3) Identify the main elements of World wide Web.

Ans) The World Wide Web (WWW) comprises several key elements that enable the retrieval, sharing, and presentation of information on the internet:

a)     Web Pages: These are the basic building blocks of the web. Web pages are documents containing text, images, multimedia, hyperlinks, and other content accessible through a web browser.

b)     Hyperlinks: Hyperlinks connect web pages. They let users click on links to travel between web pages, sites, and resources.

c)     URL (Uniform Resource Locator): A URL is a web address that identifies the location of a specific web resource. It includes the protocol (e.g., http:// or https://), domain name, and path to the resource.

d)     Web Servers: Servers store and deliver web content to users upon request. When a user accesses a website, their browser sends a request to the server hosting the site, which then sends the necessary data back to the user's device.

e)     Web Browsers: Software applications like Chrome, Firefox, Safari, and Edge allow users to access and view web pages. They interpret HTML, CSS, JavaScript, and other web technologies to render pages for users.

f)      HTML (Hypertext Markup Language): HTML is the standard markup language used to create web pages. It structures content by using tags to define elements such as headings, paragraphs, links, and images.

g)     CSS (Cascading Style Sheets): CSS is a style sheet language that defines the visual presentation and layout of HTML elements on a web page. It controls aspects like fonts, colours, spacing, and positioning.

h)     JavaScript: JavaScript is a scripting language that adds interactivity and dynamic features to web pages. It enables functionalities like form validation, animations, and interactive content.

i)       Web Standards and Protocols: Standards like HTTP (Hypertext Transfer Protocol), HTTPS (Secure HTTP), XML (Extensible Markup Language), and others ensure consistency and compatibility across the web.

j)       Search Engines: Although not part of the web, search engines like Google, Bing, and Yahoo help find and retrieve information from its immense corpus.

Q4) Trace the brief history of the Internet.

Ans) The history of the internet dates back to the late 1960s and has evolved significantly since its inception:

a)     Early Development (1960s): The precursor to the internet, ARPANET (Advanced Research Projects Agency Network), was developed by the U.S. Department of Defense's Advanced Research Projects Agency (ARPA) in the late 1960s. ARPANET was designed to facilitate communication between computers at different locations.

b)     Packet Switching (1970s): ARPANET introduced the concept of packet switching, which involved breaking down data into smaller packets for efficient transmission across networks. This laid the foundation for the development of a decentralized network.

c)     TCP/IP Protocols (1980s): In the early 1980s, the Transmission Control Protocol/Internet Protocol (TCP/IP) was established as the standard communication protocol for ARPANET. This set of protocols allowed diverse computer networks to communicate with each other, forming the basis of the modern internet.

d)     Expansion and Commercialization (1990s): The 1990s marked significant growth and the commercialization of the internet. Tim Berners-Lee created the World Wide Web (WWW) in 1989 and introduced the first web browser in 1990, making it easier to access and navigate internet resources.

e)     Dot-Com Boom (Late 1990s): The late 1990s saw the dot-com boom, with a rapid increase in internet-based businesses and investments. Many companies rushed to establish an online presence, leading to a surge in internet usage and technological advancements.

f)      Global Connectivity (2000s and Beyond): The 2000s witnessed the proliferation of broadband internet, enabling faster and more reliable connections. Social media platforms, online streaming services, e-commerce, and mobile internet became integral parts of daily life.

g)     Continued Innovations (Present): A number of new developments, including cloud computing, artificial intelligence, the Internet of Things (IoT), and others, are contributing to the ongoing evolution of the internet.

The expansion of worldwide connectedness has been further facilitated by the development of technologies such as high-speed internet, fibre optics, and wireless technology.

Section C

Long answer questions based on Blocks 1 to 4(Answer each question in 500 words)

Q1) What do you understand by the term “E-mail”? What are the golden rules for E-mail communication?

Ans) The exchange of digital messages through the use of the internet or computer networks is referred to as email, which is an abbreviation for electronic mail. It makes it possible for anyone to communicate and receive messages, documents, photos, and other information across geographical areas in a quick and effective manner.

Golden Rules for Email Communication:

a)     Clarity and Conciseness: Emails should be kept clear and to the point. Employ language that is easy to understand and go right to the point. Keep away from unclear statements and jargon that is not necessary.

b)     Subject Line: When the subject line of an email is clear and detailed, it is much simpler for the recipient to understand the purpose of the communicating message. As a consequence of this, there is a greater possibility that your email will be read and given priority.

c)     Professionalism: When you are speaking in a business or formal setting, the tone of your emails should always be professional. This is especially important when you are communicating electronically. It is important to implement suitable greetings and farewells.

d)     Grammar and Spelling: Check your email for any grammatical or spelling mistakes before sending it. Having a poor writing style might have a negative impact on your trustworthiness.

e)     Use of CC and BCC: It is important to make intelligent use of the "CC" (Carbon Copy) and "BCC" (Blind Carbon Copy) functionalities. CC serves to notify new recipients, whereas BCC conceals the identity of recipients, so protecting their privacy.

f)      Attachments: Make sure that attachments are appropriate and make sure they are mentioned clearly. It is best to avoid sending huge attachments without prior notification because they have the potential to clog the inbox of the recipient.

g)     Respect Response Time: Take into consideration the timing of the addressee. In the event that a timely response is necessary, that should be made apparent. On the other hand, show you respect for the time of people by not anticipating instant reactions.

h)     Replying and Forwarding: If you are replying to or forwarding emails, you should make sure that the content is appropriate for the recipient's situation. Text that is not necessary and material that is not pertinent should be removed.

i)       Sensitive Information: It is best to avoid sending emails that include sensitive or secret information. Encryption and other secure methods should be utilised whenever it is required to transfer sensitive data.

j)       Etiquette and Tone: Continue to communicate in a manner that is respectful and courteous. It is important to refrain from using language that is rude or confrontational, and to avoid using full capital letters, which is considered screaming.

k)     Relevance: Please make sure that the content of your email is pertinent to the recipient. Take care not to send irrelevant messages or engage in spamming.

l)       Signing Off: Always remember to include an appropriate sign-off, such as "Best regards," "Sincerely," or "Thank you." In the event that it is required, include your name and contact information in the signature.

Q2) What do you understand by Cyber crimes? What preventive measures can one take to keep one safe from cyber crimes?

Ans) Criminal activities that are carried out through the use of digital devices or networks are referred to as cybercrimes. These offences target individuals, businesses, or governments and exploit weaknesses in digital systems for a variety of harmful reasons. These offences include theft, fraud, harassment, identity theft, data breaches, and other similar offences.

Preventive Measures Against Cybercrimes:

a)     Use Strong Passwords: Create passwords that are difficult to guess and change them frequently. Make use of a mix of letters (both capital and lowercase), numerals, and special characters in your message.

b)     Enable Two-Factor Authentication (2FA): Create passwords that are difficult to guess and change them frequently. Make use of a mix of letters (both capital and lowercase), numerals, and special characters in your message.

c)     Update Software Regularly: Maintain the most recent versions of your operating systems, programmes, and antivirus software. Security patches are frequently included with software updates in order to address vulnerabilities.

d)     Beware of Phishing Emails: Be cautious with emails from unknown senders, especially those requesting personal information or containing suspicious links. Avoid clicking on unknown links or downloading attachments from unfamiliar sources.

e)     Secure Wi-Fi Networks: Protect your home Wi-Fi with strong passwords and encryption. Avoid using public Wi-Fi for sensitive transactions unless using a VPN (Virtual Private Network).

f)      Backup Data: Regularly backup important files and data on external drives or secure cloud storage. This ensures data recovery in case of cyber-attacks or system failures.

g)     Use Secure Websites: Verify that websites use secure connections (HTTPS) for sensitive transactions like online banking or shopping.

h)     Privacy Settings: Adjust privacy settings on social media platforms and limit the information visible to the public. Avoid sharing sensitive personal information online.

i)       Educate Yourself: Be sure to keep a degree of awareness regarding the common threats and cons that can be found online. Be sure to educate yourself on the most recent best practises for cyber security and engage in self-education.

j)       Be Cautious with Personal Information: It is best to refrain from disclosing sensitive information, such as social security numbers or bank account details, unless it is absolutely essential and only with reliable sources.

k)     Regularly Monitor Financial Accounts: Always make sure to check your credit reports and bank accounts on a regular basis for any strange activity or transactions that were not allowed.

l)       Install Firewalls: Blocking unwanted access and filtering out potentially hazardous traffic can be accomplished by utilising firewalls on computers and networks.

m)   Limit Access Rights: The privileges of access to key data and systems should be restricted. Access should only be granted to those who have a legitimate need for it.

n)     Report Suspicious Activity: It is imperative that you quickly report any suspected instances of cybercrime or illegal access to the relevant authorities or information technology departments.

Cybersecurity is an ongoing effort, and these preventive measures are essential to minimize the risk of falling victim to cybercrimes. Combining these precautions with vigilance and awareness can significantly reduce the likelihood of cyber-attacks and protect personal and sensitive information from malicious threats.

Q3) What is editing? Why do we need to edit?

Ans) The process of modifying and polishing textual or multimedia content in order to ensure clarity, accuracy, coherence, and overall quality is referred to as editing. Reviewing and revising the content in terms of language use, structure, style, and consistency in order to improve its efficacy and readability is that which is involved in this process.

Need of Editing:

a)     Ensuring Clarity: Clarification of the message is achieved through editing by removing ambiguities, odd phrasing, or statements that are not clear. It guarantees that the material conveys the intended message to the audience in an efficient manner.

b)     Improving Readability: The readability of the text is improved by an editor by the restructuring of sentences, the organisation of paragraphs, and the utilisation of language that is relevant and suitable for the audience being addressed. This results in the content being more interesting to read and simpler to understand.

c)     Correcting Errors: The process of editing helps to identify and correct grammatical, spelling, punctuation, and typographical mistakes that may cause readers to become distracted or disoriented. Consequently, the content is able to preserve its legitimacy and professionalism.

d)     Enhancing Consistency: Editors maintain consistency in terms of language use, tone, formatting, and style throughout the content. Consistency prevents confusion and maintains coherence.

e)     Refining Style: Editors refine the writing style, ensuring it aligns with the desired tone, voice, and purpose. They may adjust the style to suit the publication, audience, or genre.

f)      Fact-Checking and Accuracy: Editors verify factual information, statistics, and references to ensure accuracy and credibility. They cross-check data to prevent misinformation or inaccuracies.

g)     Structural Improvements: An evaluation of the content's overall structure and organisation is carried out by editors. In order to improve the flow and coherence of the work, they rearrange the content, introduce transitions, and remove aspects that are neither necessary nor relevant.

h)     Meeting Objectives: Editing assures that the information achieves the aims that were intended for it. Editing, whether it be for the aim of informing, convincing, entertaining, or educating, is the process of tailoring the information to efficiently achieve its purpose.

i)       Engaging the Audience: An editor examines the content from the point of view of the audience and makes modifications in order to keep the audience interested and engaged all along the process. Eliminating jargon, adopting an acceptable tone, and catering to the requirements of the audience are all part of this process.

j)       Polishing the Final Product: Putting the finishing touches on content in preparation for publishing or distribution is what editing is all about. Through this process, it guarantees that the content is an accurate representation of itself.

The perspective of an editor is beneficial to even the most accomplished writers because editors provide a new set of eyes that may polish, improve, and elevate the quality of the information that is being produced. The material is made more impactful, accurate, and appealing to the audience that it is intended for when it has been edited well, which increases the overall impact of the material.

Q4) Discuss the steps involved in structuring a TV advertisement.

Ans) When it comes to television commercials, the process of structuring them requires a methodical approach to the creation of an interesting and powerful commercial that successfully conveys the intended message to the audience that is being targeted.

Identify the Objective:

Define the purpose of the advertisement. Is it to raise brand awareness, promote a product, drive sales, or convey a specific message?

Understand the Audience:

To cater the advertisement to the requirements and interests of the target audience, it is necessary to do an analysis of the demographics, preferences, and behaviours of the audience.

Develop the Concept:

Develop an idea that is not only engaging but also resonates with the target demographic and is in line with the core values of the business. Storyboarding, creative briefings, and brainstorming sessions are all possible ways to accomplish this.

Scriptwriting:

Create a script that is capable of properly communicating the primary message within the time span that has been allocated. The writing ought to be succinct, interesting, and suitable for the visual components that are being used.

Storyboarding:

To better visualise the screenplay, you can create a series of graphical frames or sketches of the storyboard. The images, transitions, and overall flow of the commercial can all be carefully planned with the help of this.

Casting and Pre-production:

Choose actors, spokespersons, or voices that are appropriate for the brand and communicate effectively with the audience you are trying to reach. For the production, it is necessary to secure filming locations, props, and equipment.

Production:

Film the advertisement according to the storyboard and script. This involves capturing the visuals, including scenes, shots, animations, and special effects.

Editing and Post-production:

Edit the footage to create a coherent and visually appealing sequence. This step includes adding music, sound effects, voiceovers, graphics, and fine-tuning the overall look and feel.

Review and Approval:

In order to guarantee that the advertisement satisfies the predetermined objectives, brand guidelines, and legal criteria, it is necessary to conduct internal evaluations. Obtain input from the various stakeholders, and then make any necessary adjustments.

Test Audience Response:

Consider conducting focus groups or pilot testing to gather feedback from a representative audience sample. Evaluate their reactions and make adjustments if needed.

Media Planning and Buying:

Identify suitable TV channels, time slots, and regions to air the advertisement based on the target audience's viewing habits. Negotiate with media outlets for optimal placement.

Launch and Monitor:

Commence the advertising campaign in accordance with the timetable that was set. Monitoring its success, keeping track of key metrics such as reach, frequency, and engagement, and making adjustments in real time if they are required are all important.

Measure Effectiveness:

Evaluate the success of the advertisement by analysing key performance indicators (KPIs) such as brand recall, sales impact, website traffic, or social media engagement.

Structuring a TV advertisement requires a strategic blend of creativity, storytelling, visual appeal, and effective messaging to capture the audience's attention and achieve the desired outcomes. Each step in the process contributes to creating a compelling and impactful commercial that resonates with the audience and achieves the marketing objectives.