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BEGS-186: Business Communication

BEGS-186: Business Communication

IGNOU Solved Assignment Solution for 2022-23

If you are looking for BEGS-186 IGNOU Solved Assignment solution for the subject Business Communication, you have come to the right place. BEGS-186 solution on this page applies to 2022-23 session students studying in BCOMG, BSCG, BAVTM, BAG, BAVMSME, BAECH, BAHIH, BAPSH, BAPCH, BAPAH, BASOH, BSCANH, BAEGH courses of IGNOU.

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Assignment Code: BEGS-186 /TMA/2022-23

Course Code: BEGS-186

Assignment Name: Business Communication

Year: 2022-2023

Verification Status: Verified by Professor

 

1. Read the following passage carefully and answer the questions given below it.

 

In all aspects of life, effective communication is critical to success. Particularly beneficial for those in positions of leadership and management, almost all aspects of work and functionality are affected by communication. Training specialists Brad Humphrey and Jeff Stokes identify communication skills as being amongst the most important skills for modern supervisors. Andrew Posner, a career counsellor, advises that employees looking for career advancement require such “transferable skills” as the ability to “analyze, write, persuade, and manage”.

 

Effective leaders are able to use a wide variety of media and strategies to communicate. They are not only skilled at using verbal communication skills, but they are also adept at reading nonverbal cues. Great leaders collaborate to foster harmony and amicability at work and help teams achieve organizational objectives, in addition to writing regular and constructive messages, gathering and conveying information, and making informed decisions for better productivity. Additionally, they collect useful information through informal networks such as the company grapevine; they can communicate effectively and persuasively in core groups and formal presentations; and they write with conviction. Relying on the latest systems and technology to improve their day-to-day operations, modern day managers employ modern collaborative software like Skype and Google docs, Team Viewer to communicate more efficiently in real time with their colleagues all over the world. In today's world, apart from using e-mail as a competent communication tool, Managers are also using social media networks to launch, promote, and collaborate with potential clients and customers. Online collaborative post- It notes are a great way to share ideas within a team.

 

In contrast to the traditional methods like newsletters, flyers, and brochures, modern day managers are enhancing their professional reach exponentially by writing professional e-mails, relevant WhatsApp messages, effective business blogs, informative podcasts, and so on to connect with a wide variety of stakeholders. However, depending on the purpose and scope of your writing, having your authentic voice and personal style to communicate with different individuals and groups is even more essential. Clear and honest communication can strengthen the relationships at the workplace. Leaders need to keep themselves abreast with latest motivational theories and leadership models to help create a stable system and philosophy for their own business enterprise viable in their indigenous surroundings. It’s imperative on the part of managers to acknowledge the contribution of employees every now and then by generously offering words of appreciation such as “thank you”, “great job”, “commendable effort”, “laudable effort” etc. These kind expressions recognize individual effort, increase loyalty and inspire people to work even harder. In a survey by Mc Kinsey Quarterly in 2009 it has been stated that praises from immediate superiors can empower and motivate employees.

 

Delayed feedback, stilted and rude content, delayed action; fewer personal pronouns can mark a manager’s expression discourteous, impolite and offensive. However, putting a focus on interpersonal relations, conversational tone, immediate feedback, prompt action and usage of more personal pronoun, simpler yet colloquial expressions can bring the manager closer to his subordinates and other members of the organization. “You” is more preferable than “I” or “We” in most instances. Use of more positive words can draw more encouraging response from the listeners.

 

a) Now answer the following questions:

 

i) What is the role of great leaders in a company? Discuss. (2 marks)

Ans) Great leaders collaborate to foster harmony and amicability at work and help teams achieve organizational objectives, in addition to writing regular and constructive messages, gathering and conveying information, and making informed decisions for better productivity. Additionally, they collect useful information through informal networks such as the company grapevine; they can communicate effectively and persuasively in core groups and formal presentations; and they write with conviction.

 

ii) What does the writer mean by “----they are also adept at reading nonverbal cues.” (2 marks)

Ans) Effective leaders are able to use a wide variety of media and strategies to communicate. They are not only skilled at using verbal communication skills, but they are also adapt at reading non-verbal cues. Great leaders collaborate to foster harmony and amicability at work and help teams achieve organisational objectives. In addition to writing regular and constructive messages, gathering and conveying information and making informed decisions for better productivity.

 

iii) How do managers communicate with their clients and customers in today’s world? (2 marks)

Ans) Managers are using social media networks to launch, promote, and collaborate with potential clients and customers. Online collaborative post- It notes are a great way to share ideas within a team.

 

iv) Discuss what managers should not do while communicating and why. (2 marks)

Ans) Managers should not do a few things such as delayed feedback, stilted and rude content, delayed action; fewer personal pronouns can mark a manager’s expression discourteous, impolite and offensive.


v) Give an appropriate title to the passage and give reasons for your choice. (2 marks)

Ans) Title to the passage: Effective Communication.

 

b) Pick out words from the passage which mean the same as the following: (6 marks)

 

i) crucial (para 1)

Ans) critical

 

ii) skilful (para 2)

Ans) skilled

 

iii) pleasant behaviour which brings about good-will (para 2)

Ans) foster harmony and amicability

 

iv) to a great extent (para 3)

Ans) clear and honest

 

v) local context(para3)

Ans) relevant

 

vi) informal (para 4)

Ans) impolite and offensive

 

c) What have you learnt from the above passage about communication at the workplace? Give your personal views. (4 marks)

Ans) I learned about how to talk to people at work from the passage "Alone." If I want to be a good leader, I need to be able to talk to clients, customers, co-workers, and other people at work in a clear and effective way. I should pay attention to the following important points:

 

  1. I should use many different ways and forms of communication to get my message across.

  2. I should work with others to make sure everyone gets along at work and to help teams reach their goals.

  3. For effective communication, I should use the modern method instead of the old ways.

  4. I shouldn't be rude, rude to others, and offensive at work.

 

2. Write short notes on any two of the following. Give examples: (20 marks)

 

i) Types of internal communication

Ans) The types of internal communication are as follows:

 

Everyone likes a good leader who can communicate well. But strong leaders of a company can't always talk to each employee directly. But there are still ways for leaders to share their vision, words of wisdom, and motivational messages with their employees. Internal newsletters, town hall meetings, progress reports, and intranet messages are just a few ways that leaders can share information with their teams.

 

Change Management Communication: It's likely that your business will go through some kind of change at some point. Communication is an important part of change management because it lets everyone know what's going on. Communication about change management helps employees know what actions they may need to take or where they can find answers if they have questions. This kind of communication can be seen in things like employee newsletters with polls, meetings with Q&A sessions, or webinars.

 

Crisis Communication: When something bad happens, it helps to have a plan or a way to tell your employees what to do next. For example, you might want to have a handbook ready for emergencies like natural disasters, fires, or earthquakes so that everyone knows what to do. Or, you can use company newsletters to talk about how to handle a crisis and see if anyone has questions. Blogs, forums, and social media sites are also great places to share information about these topics.

 

Information Communication: It is important to share information or resources with employees, so they have what they need to do their jobs well. You can store this kind of information in company intranet software, shared drives, or physical binders with guides, just to name a few options. You can also use dedicated newsletters to send how-to videos or guides to specific employees in certain departments. The good thing about using a newsletter for this is that you can choose who gets it, so you can make sure the information gets to the people who need it.

 

Bottom-Up Communication: A lot of internal communication comes from the top down, but the truth is that communication goes both ways. Because of this, employees should also be able to share information with management or ask them questions. This can be done through internal communication like suggestion boxes, pulse surveys, social media, instant messaging, and discussion forums.

 

Peer-to-peer communication, which is what employees do when they talk to each other, is another name for colleague communication. This kind of communication is great for building a fun and collaborative company culture. Even if employees see each other in person, there are ways to make their relationships even stronger with digital tools. Some examples of this are staff social media accounts, instant messaging software like Slack, interactive employee newsletters, and "all-hands" meetings.

 

Culture communication is like the heartbeat of internal communications. It's a place where the values, beliefs, and habits that the company and its employees have in common can shine. Most of the time, culture is communicated through internal company newsletters, which can have sections about culture.

 

Campaign Communication: You probably already know that marketing communication is meant to get customers or potential customers to do what you want them to do. Just like there is campaign communication with customers on the outside, there is also campaign communication with employees on the inside. These kinds of communication are also meant to encourage your team to do something. To get the most out of campaign communication, you might want to use graphics, combine design and persuasive text, and include strong "calls to action."

 

iv) Characteristics of a good report

Ans) The characteristics of a good report are as follows:

 

Accuracy: In a good report, the person who wrote it is very clear about why he or she is writing it. His research, analysis, recommendations, and other things are all driven by this main goal. The accuracy of a report gives it cohesion and makes it a valuable document that can be used well.

Accuracy of Facts: A report's information must be based on correct facts. Since reports are used to make decisions, wrong information or statistics will lead to the wrong decision. It will make it harder for the group to reach its goal.

  1. Relevance: The facts in a report should not only be correct, but also make sense. Including facts that don't matter makes a report hard to understand and more likely to lead to the wrong conclusion.

  2. Focus on the reader: When writing a report, it's important to think about the person who will be reading it. This is why a good report is always written with the reader in mind. The person writing the report should think about what the readers already know and how much they understand. Well, a report is good if it has information that is useful to the reader.

  3. Simple English: This is another important part of a good report. A good report is written in simple language and stays away from words that aren't clear. The writer's feelings or goals shouldn't affect the way the report is written. A good report should be clear about what it wants to say.

  4. Conciseness: A good report should be short, but that doesn't mean it can't be useful. It means that a good report or business report is one that says as much as possible with as few words as possible. It doesn't go into too much detail and includes everything that is important and needed to give the right information.

  5. Correct grammar: A good report does not have any mistakes. If a sentence isn't put together right, it could mean something different to the person reading it. And sometimes it can be hard to understand or not clear.

  6. Recommendation without bias: Recommendation On report makes the effect on the mind of the reader. So, if a report has recommendations at the end, they must be fair and unbiased. They should be the obvious next step in an investigation or analysis.

  7. Clarity: Clarity depends on how the facts are put together. A good report is easy to understand. The reporter should say what his goal is, who his sources are, what he found, and what he thinks should be done. For a report to be a good way to communicate, it must be easy to understand.

  8. Attractive Presentation: Another thing that should be thought about for a good report is how it looks. A good report looks smart and catches the eye of the reader with its look. A good report should look good in terms of its structure, content, language, typing, and way it is put together. This will leave a clear impression on the reader.

 

3a. Complete the following company profile with either the present perfect or past simple tense of the verbs in brackets: (10 marks)

 

William Colgate…………. (found) the Colgate Company in 1806 as a starch, soap and candle business in New York City. For the first one hundred years, the company…………. (do) all its business in the United States. However, in the early 1900s, the company…………. (begin) an aggressive expansion programme that …………. (lead) to the establishment of Colgate operations in countries throughout Europe, Latin America and the Far East. Recently it…………. (set up) operations in Turkey, Pakistan, Saudi Arabia, Eastern Europe and China. Colgate-Palmolive …………. (become) a truly global consumer products company, worth $6.6 billion and selling in more than 160 countries.

Ans) William Colgate founded the Colgate Company in 1806 as a starch, soap and candle business in New York City. For the first one hundred years, the company did all its business in the United States. However, in the early 1900s, the company begun an aggressive expansion programme that led to the establishment of Colgate operations in countries throughout Europe, Latin America and the Far East. Recently it set up operations in Turkey, Pakistan, Saudi Arabia, Eastern Europe and China. Colgate-Palmolive was becoming a truly global consumer products company, worth $6.6 billion and selling in more than 160 countries.

 

Colgate-Palmolive’s five main sectors of business are: Oral Care, Body Care, Household Surface Care, Fabric Care and Pet Nutrition and Health Care. In the area of Oral Care, Colgate-Palmolive is the world leader in toothpaste. Since 1980, the company ……………. (increase) it share of this market by more than 12% to over 40% today. Oral care revenues ……………..(grow) significantly in recent years and in 1991, they …………..(exceed) $1.3 billion. As a result of the company’s heavy investment in research and technology, it…………………(develop) many successful toothpaste, rinses and toothbrushes.

Ans) Colgate-Palmolive’s five main sectors of business are: Oral Care, Body Care, Household Surface Care, Fabric Care and Pet Nutrition and Health Care. In the area of Oral Care, Colgate-Palmolive is the world leader in toothpaste. Since 1980, the company is increasing its share of this market by more than 12% to over 40% today. Oral care revenues are growing significantly in recent years and in 1991, they have exceeded $1.3 billion. As a result of the company’s heavy investment in research and technology, it has developed many successful toothpaste, rinses and toothbrushes.

 

3b. Here are the answers to some questions. What are the questions? (5 marks)

 

i) When ………………………………………….?

I joined the company six years ago.

Ans) When did I join the company?

 

ii) What ………………………………………….?

I was an office assistant.

Ans) What was I?

 

iii) Which ………………………………………….?

I worked in After-sales.

Ans) Which department I worked in?

 

iv) How long ………………………………………….?

I worked in that department for 18 months.

Ans) How long did I work in that department?

 

v) Where………………………………………….?

It was just 6 kms from my home.

Ans) Where and how long is the distance from my home?

 

3c Complete these sentences with the correct comparative or superlative form of the adjectives in brackets. (5 marks)

 

i) IBM is one of the ……………………………..(big) computer companies in America.

Ans) IBM is one of the biggest computer companies in America

 

ii) A notebook computer is ……………………………..(expensive) than a desktop one.

Ans) A notebook computer is more expensive than a desktop one.

 

iii) I think a desktop computer is ……………………………..(good) than a Notebook.

Ans) I think a desktop computer is better than a Notebook.

 

iv) In my opinion, telephone is the ……………………………..(important) piece of office equipment.

Ans) In my opinion, telephone is the most important piece of office equipment.


v) The ……………………………..(fast) way to contact a client is by phone.

Ans) The fastest way to contact a client is by phone.

 

4. You recently moved to a new city on a job transfer. Write an email to your friend informing him of this move. In your email: (20 marks)

 

i) Describe the new city

Ans)

Dear ABC,

 

I hope you are doing well! I have written you this mail to inform you about my transfer for new Job role at Pune. This city is lavishly green and when I entered this city I could feel the re freshness and rejuvenation in me. If I compare Pune to Delhi, one can feel the fresh air in Pune, whereas, Delhi has become overpopulated and polluted.

 

Moreover, people here are very polite and humble. I invite you along with your family to my apartment and would like to take you for tour in the city. My new Job profile is of a career’s counsellor, wherein I would counsel students for the upcoming entrance examinations.

 

Hope to see you and my parents soon.

 

Yours dearly,

XYZ

 

ii) Explain how life in this city is different compared to the previous city

Ans)

Ukraine,

91051 KIEV,

22, Mazepa pr.

Apt, 22

 

Dear ABC,

 

Hello! How are you? I couldn't write to you for a long time because I was very busy studies. I want to tell you about my life in the city.

 

I live in Ukraine, Odessa. Odessa is a really exciting city with million beautiful people. People are friendly and honest with other because they always spend a lot of time together. Example, most they attend restaurants with their friends and make picnics, walk in the park. Streets in the city are very big and clean because here people throw rubbish in a bin and care about nature.

 

I like living here now. Odessa has different wonderful places. My favourite place is Ukrainian theatre because there come talented actors. In my opinion, the weather in Odessa is varied, so people are always interested what it is going to be tomorrow. But I like when it is sunny. Buildings here are beautiful, although I don't like all of them. The biggest and greatest building is City Center. There you can go shopping and spend good time with your family and friends.

 

Well, it is all my news for now. I am waiting for you with your family to visit me with ineptitude as soon as you can. I will be happy to see and hear you.

 

Lots of love,

XYZ

 

 

iii) Invite your friend and family to visit you in the new city

Ans)

6, Model Town

Hyderabad-500080

21st May 2022

 

Dear ABC,

 

I hope that you find this letter in the pink of your health. I am glad that you have shifted to India and staying in Hyderabad with your grandparents. I wish to invite you to my home in Delhi, as my parents are also very excited to meet you.

 

Delhi is the capital of India and there are so many places to visit in Delhi. There are old monuments, educational places like Nehru Planetarium, art museums and many more places. It will be the real excitement to show you the city. I have full itinerary ready. Please plan the trip to Delhi as soon as possible. I am eagerly waiting for you.

 

Give my regards to uncle and aunty.

 

Your loving friend

XYZ

 

 

iv) Say what your new job profile is.

Ans)

Dear ABC,

 

I hope you're doing well. I so wanted to tell you that I have Quit my previous employment and joined my dream company.

 

The last job was getting saturated for me, and I was stuck at the manager position fir last 2 years. Luckily, I got accepted by the Lexis group and this was my ambition. Though, I had to go through lots of legal processes and documentation, but the switch is worth it.

 

Here in my current firm, I have been hired as assistant deputy director and with a hike of 25%. Along with this I'm given my individual cabinet with 10 executives working under me. The job is in the same sector but now I will be dealing other businesses and not with end customers.

 

Also, I wanted to inform you that I am planning to buy a car and need your expect advice, I'm looking for a SUV, 5 seaters with 4 wheel drive.

 

I hope to hear from you soon. Let’s plan to meet up and celebrate the occasion.

 

Love,

XYZ

 

 

5. Write a dialogue, in about 20 turns, between two friends discussing what professions they would like to get into in their lives after completing their education. (20 marks)

Ans)

 

Sujon: Hello Jamia, how are you?

Jamia: Fine, thank you. And how about you?

Sujon: I’m also fine, Jamia. We are in intermediate class. So, we must choose our career now.

Jamia: You are quite right. Success in life depends on the right choice of career.

Sujon: We must choose our career properly. May I know your choice of career?

Jamia: Yes, of course. I have decided to become a doctor. Do you like this profession?

Sujon: Yes I do. It is a good profession. Could you tell me why you have chosen this profession?

Jamia: Most of our people are deprived of the service of the doctors.

Sujon: Yes there are shortage of good doctors in our country. They people who live in the villages cannot consult a good doctor.

Jamia: I want to serve the people.

Sujon: Are you willing to go to the villagers if necessary?

Jamia: Yes, of course. Through this profession I will be able to earn money honestly. Well, could you tell me about your choice of career?

Sujon: Of course. I want to be an agriculture officer.

Jamia: Most students like to be doctor, Engineer or administrator. Why not you?

Sujon: Our country is an agricultural country. Our economy depends on agriculture.

Jamia: Yes, it is right. Please tell me about your plan.

Sujon: I will get myself admitted into an Agricultural University. After completing my education, I will join the service of agriculture cadre. I will make research on agriculture.

Jamia: It’s a noble profession too.

Sujon: I’ll teach the farmers about the modern method of cultivation.

Jamia: I appreciate your plan.

Sujon: Choosing career is not enough. We must work hard to fulfil our plan.

Jamia: Of course. We must do well in the H.S.C Examination, otherwise we will not be able to become a doctor or an agriculture officer.

Sujon: Of course. Thank you Jamia. It was really nice speaking to you.

Jamia: You’re welcome. Goodbye. See you again.

Sujon: Bye.

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